Last Updated: July 1, 2026

Introduction

We deliver content to you via our Website and email, along with our affiliated companies. Additionally, we operate a marketing and data business that connects advertisers with relevant audiences through digital ads, mobile apps, email campaigns, telemarketing, and other channels. To provide these services, we collect and share information about consumers—including selling certain data—and enable advertisers to show you ads based on your interests and online behavior across different platforms.

This privacy policy explains what personal information we collect when you visit Weather Alerts and what you share with us, along with how we collect, use, store, and share that information. For additional details about our website, please see our terms of service.

We encourage you to read this policy thoroughly so you understand our approach to your personal information. If these policies and practices don’t work for you, please refrain from using our website or subscribing to our email list. Your use of this website or interaction with our other services indicates your acceptance of this privacy policy.

Where This Policy Applies And Third-Party Platforms:

This Privacy Policy applies solely to your activity on Weather Alerts. It does not encompass your interactions with other websites, even if you accessed them through a link on our site. We encourage you to review the privacy policies of any websites you access through links from Weather Alerts.

How We Collect Your Personal Information:

Through this website, we gather information you voluntarily provide, including your name, email address, phone number, mailing address, and any information submitted on an inquiry form. The information you provide may be combined with additional data obtained from affiliates and marketing or advertising partners, along with other third-party data providers. Some of these providers are entities that have obtained your personal information from their own services. We also automatically collect certain information using cookies and other tracking technologies to support analytics and advertising. See below for more information.

Types of Personal Data We Use

“Personal information” refers to all data or information, regardless of format, processed in the course of the Company’s operations that identifies, relates to, describes, or is reasonably capable of being associated with a particular consumer or household, whether directly or indirectly.

You may be required to submit personal information when registering or subscribing to the Weather Alerts, including your name, date of birth, street address, e-mail address, and phone number. Additional information is collected automatically via cookies and similar technologies, such as IP address, imprecise geolocation (inferred from your IP address), device ID, date and time of access, browsing patterns, and click activity. We may also obtain advertising-related information from data brokers or public databases, including interests, demographic attributes, prior locations, or purchase history. Certain limited categories of sensitive personal information may also be collected. More information about your rights appears below. “Your Privacy Rights” below.

California law requires us to disclose the types of information we have collected in the last year. The data we have collected includes identifiers (like your name, online usernames, email, or other similar unique identifiers); the personal information categories listed in Cal. Civ. Code Section 1798.80(e)) (the California Customer Records Statute) such as information that can be associated with someone in particular but isn’t available through public records; characteristics that are protected under California or U.S. federal law, like gender or race; internet or network activity, such as your browsing history; commercial information, including past purchases; professional or employment-related information, like your resume or current job; imprecise geolocation data; and inferences we can make from other personal information.

We may sell or share the information we collect with third parties and affiliates for marketing and advertising purposes. You have the right to opt out of these uses at any time by visiting here or by calling 877-560-1271.

Sensitive Information Practices

Sensitive Personal Information—such as data concerning race or ethnicity, religion, precise location, LGBTQ+ status, health information, financial account data, or citizenship—is not directly collected by us. Nonetheless, information about your online activity may be collected automatically through technologies like cookies, which could indirectly indicate interest in sensitive subject matter or association with a sensitive group. For example, accessing content related to specific ethnic groups or health topics may imply such interests. These inferences are not made by us directly, but may be made by our affiliated companies or other third parties that receive personal information. If applicable laws require consent for such processing, our affiliates will not generate sensitive inferences. We do not collect or use personal information about children under 18.

Uses of Personal Information

The information we collect about you is used to ensure that your requested newsletters will land in your inbox. We will also provide content or marketing messages through email or by other channels. We also share personal information with trusted partners who may send you relevant marketing messages (but you can easily opt-out here). These uses of data might be considered cross context behavioral advertising in some cases.

Sharing Personal Information

We may share (or in some limited cases sell) personal information with our affiliated companies and with third parties to be used for marketing purposes, including cross context behavioral advertising. We share personal information with companies who perform services for us, including advertising, analytics, advertising fraud detection, information security, web hosting, or similar services. We contract with recipients of our data to ensure that they use appropriate data security measures and comply with applicable laws. We also share personal information as required by law (e.g., pursuant to a warrant, subpoena or court order), or to protect health or safety.

In certain circumstances, we may provide personal information to law enforcement officials, regulators, judicial authorities, or other governmental or third-party entities to meet legal requirements, respond to lawful requests, safeguard the rights or safety of individuals, or enforce our agreements, including those related to billing or collections. Additionally, personal information may be transferred as part of a business transaction, such as a sale, merger, bankruptcy, or reorganization, where such information is included among the assets conveyed.

Where you provide consent, we may disclose personal information to third parties for purposes identified at the point of collection or otherwise described in this policy.

Personalized Advertising, Data Sharing, and Analytics

We share personal information with third party companies to place advertisements on this or other websites and to perform analytics and reporting functions for those sites and for our advertisements. These companies may collect and/or share information about the websites you visit and the web pages and advertisements you view or interact with. We (or our partners) collect your IP address, date and time of interaction, your Internet Service Provider (ISP), and the browser type and version you use to visit this website. This information may be combined with other personal information (which may be obtained from data brokers) like your name, email address, or postal address, and may be used to deliver advertising from us or from other companies, through email, on apps or websites, or through social media sites or other media channels (this is also known as “cross-context behavioral advertising”). We also use personal information to analyze interactions with our Website and advertisements so we can continuously improve them.

Cookies, Pixels and Personalized Advertising

Cookies are small computer files that are stored on your browser for use as identifiers so that we or our partners can recognize your browser on certain websites. We do not track every site you visit on the Internet. At this website, we utilize cookies, pixels, and related automated data collection technologies to operate this site safely and effectively; understand how users engage with our website; display personalized content and advertisements; and track engagement with and response to advertisements or other communications. You can restrict, block, or delete cookies at any time by changing your browser settings. If you use a “do not track” or opt-out setting, we will set an opt-out cookie on your browser to stop additional data collection. If you delete this opt-out cookie, you will need to opt that browser out again because our site will no longer know not to collect data about your visits.

The Website uses a variety of automated data collection technologies, including browser cookies, Flash cookies, and web beacons. Cookies are small data files stored on your device that support core Website functions. You can adjust your browser settings to refuse cookies, though this may limit access to certain Website areas.

Flash cookies may also be used to store information related to your preferences and interactions with the Website. These cookies are managed through Adobe’s Flash Player tools rather than browser settings.

We also use web beacons, pixel tags, and similar tracking technologies on our Website, in emails, and on affiliated sites to measure usage patterns, content effectiveness, and system performance.

Global Privacy Control / Do Not Track Mechanisms

We process Global Privacy Control (“GPC”) signals and other universal opt-out preference signals as valid opt-out requests for the sale and sharing of personal information. When we detect these signals from your browser or device, we will automatically opt you out of the sale and sharing of personal information, without requiring account creation or verification.. Our practices are not intended to track every site you view online. You may block or remove cookies through your browser’s settings whenever you wish. If you opt out of tracking or use a browser-based “Do Not Track” signal, including GPC, an opt-out cookie is stored on your browser to prevent certain data collection. If you later delete this cookie or adjust your GPC settings, automated data collection may begin again.

How To Exercise Your Personal Information Rights

You may request access to, or take action regarding, your personal information at any time. These actions include understanding how your information is collected and used, obtaining a copy of the information associated with you, restricting certain disclosures, requesting removal or correction of information, limiting the use of sensitive data, and opting out of data uses related to targeted or cross-context advertising. Requests may be submitted through our online request form page or by contacting us via our toll-free phone line 877-560-1271. Authorized representatives may submit requests on your behalf where permitted by law. If you have questions after submitting a request, you may reach out using the contact details provided below. If we are unable to resolve your concern, applicable laws may allow you to escalate the matter to a relevant state or federal privacy authority.

If you would like to log complaints, please see below for contact information:

For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.

Requests for personal information cannot be fulfilled unless we can reasonably confirm the identity of the requester or their authorization. A valid request must provide enough detail to allow us to understand and respond, as well as sufficient information to verify that the request relates to you or someone you are authorized to represent. Submitting a request does not require account registration, and the information provided will be used solely for verification and request handling purposes. We will process and respond to verifiable requests within 45 days of receipt. If circumstances require additional time, we will provide written notice within the initial 45-day window explaining the reason, for up to 45 additional days.

If we are unable to fulfill your request under applicable law and you would like to appeal, or if you have additional questions about how we handle personal information, you may contact us using the details below. You may also be entitled, depending on your jurisdiction, to raise concerns with a privacy authority. We do not discriminate against individuals who exercise their privacy rights.

Data Relating to Children

Our site may is for use only by users aged 18+. We do not knowingly collect or process personal information from anyone aged 17 or younger. We will remove any personal information relating to an under-18 individual if we become aware that it has been submitted to us.

Data Security

We have an information security program that includes commercially reasonable technical, organizational, and physical security measures to protect personal information from inappropriate exposure or misuse. Our program includes policies and procedures, training for our employees, and automated monitoring. We also audit our protective measures regularly to ensure resilience against evolving threats.

Personal Information Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including providing our services, complying with legal obligations, resolving disputes, and enforcing our agreements. When personal information is no longer needed, we delete or anonymize it in accordance with our data retention practices.

Policy Updates

Weather Alerts recommends for you to revisit this Privacy Policy from time to time because we reserve the right to update or change it without advance notice. We suggest you stay updated on the ways we use, share, and collect personal information. The updated Privacy Policy will be applicable from the “effective date.”

U.S.-Based Website and Data Processing

Our business and this website are based in the United States. This website is for use only by users in the U.S. When you visit this website, your personal information will be processed and stored in the United States, under applicable U.S. laws.

Email Us

For more information about our privacy practices at (website), please contact us at [email protected] or 2000 Mallory Lane, Suite 130-815, Box 816, Franklin TN 37067.